2024 to Now
Assistant Athletic Director, Creative Strategy
University of Georgia
Leads creative strategy and brand execution across every sport, platform and content discipline at Georgia.
21 staff across 5 creative departments
Creative direction at championship scale.
From designing championship identities to leading creative across an entire athletic department, I’ve spent 13+ years building brands, developing teams, and shaping how fans experience college sports. My approach combines a designer’s attention to detail with a leader’s understanding of the people, strategy, and structure behind great creative work.
See the workBrand Strategy & SystemsCreative DirectionTeam LeadershipCreative OperationsExecutive PartnershipIdentity & Logo DesignTypographyGraphic DesignContent & Social StrategyVideo & Original Content
I’ve spent my career at the intersection of creative work, brand building, and leadership in college athletics. What started as a graphic design role has grown into leading creative strategy for one of the most recognizable brands in college sports. Along the way, I’ve built creative departments from the ground up, developed visual identities that have become part of championship history, and led teams responsible for how millions of fans experience a brand every day. I believe great creative work comes from a combination of strong ideas, talented people, and the right structure to bring it all together.
Expertise
Where leadership and craft meet.
Strategy and Leadership
- 01
Brand Strategy & Systems
Building cohesive brand identities and the creative systems that support them. Establishing standards, tools, and processes that bring consistency across teams, platforms, and audiences without sacrificing individuality.
- 02
Creative Direction
Turning ideas into compelling creative work through a clear vision, strong visual storytelling, and thoughtful execution. Guiding projects from initial concept to final product across digital, print, social, and physical environments.
- 03
Team Leadership
Building and leading multidisciplinary creative teams with an emphasis on collaboration, accountability, and professional growth. Creating an environment where talented people have the direction, resources, and trust to do their best work.
- 04
Creative Operations
Building the structure behind great creative work. Developing workflows, establishing priorities, and improving how teams collaborate to deliver high-quality content consistently, even under demanding production schedules.
- 05
Executive Partnership
Working alongside senior leadership to turn organizational goals into clear creative priorities. Connecting big-picture strategy with day-to-day execution while balancing brand integrity, resources, and the needs of multiple stakeholders.
Brand Development
- 06
Identity & Logo Design
Creating visual identities built to be recognizable, meaningful, and lasting. From individual marks to complete identity systems, developing designs that reflect a brand's history, personality, and purpose across every application.
- 07
Typography
Designing custom typefaces and typography systems that give brands a distinct visual voice. Combining traditional design principles with practical applications across apparel, digital platforms, signage, and physical spaces.
- 08
Graphic Design
A foundation in hands-on design, from typography and composition to illustration and photo manipulation. Bringing strong visual fundamentals and attention to detail to everything from individual graphics to large-scale campaigns.
Content and Storytelling
- 09
Content & Social Strategy
Developing content strategies that connect brands with their audiences. Combining long-term storytelling, platform-specific creative, and real-time content to create consistent, engaging experiences across digital channels.
- 10
Video & Original Content
Leading creative development and production across video, photography, and original programming. Bringing teams and disciplines together to tell compelling stories through a consistent creative vision across short-form, long-form, and emerging platforms.
Work
Brand systems, typography and championship identities for Georgia Athletics. Select a project to open its case study.
Athleticsbrand manual. — Georgia Athletics Brand Manual2026 · Case study ↗
Georgia blocktype system. — Georgia Block Type System2024-26 · Case study ↗
Athleticsbrand refresh. — Georgia Athletics Brand Refresh2024-26 · Case study ↗
Originalcontent. — Georgia Athletics Original ContentVideo · Case study ↗
Football seasonbranding. — Georgia Football Season Branding2023–24 · Case study ↗
National championlogo breakdowns. — National Champion Logo Breakdowns1942–2022 · Case study ↗
Dawgs in the NFL2023 draft. — Georgia NFL Draft2023 · Case study ↗
Football post seasonidentity. — Georgia Football Post Season Identity2022 · Case study ↗Career
Thirteen years across four athletic departments, including two roles as the first creative hire.
2020 to 2024
Director of Football Creative Design
Georgia Football
Directed the full season-long content system, from preseason through bowl games, across back-to-back national championships.
1M+ followers on Football's X and Instagram
2019 to 2020
Director of Creative Services & Social Media
Georgia Men's Basketball
First creative director hired internally for Georgia Men's Basketball, building the function from the ground up.
1st internal creative director hire
2018 to 2019
Assistant Director to Director, Creative Media & Branding
University of Florida
Led a four-person team, directed creative for Florida's 2019 NFL Draft class and supported the 2018 College World Series run.
4 person creative team
2017 to 2018
Director of Graphic Design
University of Wyoming
First creative hire in department history, establishing creative direction across every varsity sport.
17 Division I sports
2013 to 2017
Design Assistant to Director of Creative Services
Mercer University Football
Began as a design assistant, helped establish the program's first consistent social content approach, and advanced to lead football creative and recruiting.
3 years on staff, design assistant to director
